Leaders,
teamwork needed for change
I
have discussed the need to understand why a change is necessary
for the survival and growth of the organization. I also looked
at the need to make a careful diagnosis of the external and
internal environment to look for reasons to make a change
and then to make a good plan.
Now, I want to talk about enlisting others to help you make
the changes. Don’t expect to take on the entire world
by yourself. It’s a big lonely place and difficult to
get much done if you are acting on your own. In fact, really
good change agents rarely, if ever, act alone.
After you understand the need for the change, you have to
enlist the help and support of a core team of powerful stakeholders.
One sure way of destroying any chance of success is to enlist
a group or team of employees or staff with no power and no
authority. Most instances of failure of a change project can
be traced to a lack of credibility in the change team membership.
So, to be successful, you need to work with a group of key
stakeholders to develop a shared vision of the preferred future
and a strategy of how to get there; a strategy that will then
be rolled out to the entire organization.
Select
Strong Leaders
If change starts with a champion or a change agent, what characteristics
does that leader need to be a success? The process of selecting
someone to lead a change effort must include this kind of assessment.
When establishing change leadership, you should look for people
who meet the fundamental qualities of good leaders:
• Strong leaders have strong motivational abilities and can
energize their audiences through enthusiasm and confidence in success.
• Strong leaders have an ability to create and communicate
compelling visions.
• Strong leaders interact with people in a supportive and
empathetic way.
• Strong Leaders are excellent managers who plan and execute
well.
Once the change champion has been selected, the next task is to
gather together a core change team.
Building A Change Team
The core change team must be a powerful group because they will
be instrumental in developing the change vision and strategy. Selecting
individuals for the team should be based on the following characteristics:
Position
power: People with power derived from formal reporting
relationships such as a vice-president or the union president. These
are the people that have proven their ability to get things done
and to secure necessary resources. They can enable great progress.
Conversely, if these people are not co-opted, they will remain the
power to block progress towards the change.
Expertise: People with knowledge of the relevant
subject matter must be on the team. If the problem is an operations
problem, recruiting operations experts will help the team make better
decisions.
Leadership skill: People with the ability to motivate,
create and communicate a clear vision of the future and with the
ability to empower others are key to the success of the effort.
These people have the management skill and leadership style to enlist
everyone.
All of this information is really common sense. The surprising thing
is that in many instances, common sense is the last thing used to
assemble a change team and proceed with the implementation plan.
Often, the change process is not carefully planned, a change champion
with credibility and expertise is not chosen to head the project,
and the people nominated to provide support have little if any position
power or credibility.